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Sedan 1780 har whiskeyn Jameson gjorts på Irland. Carol Quinn, arkivarie på ägarföretaget Irish Distillers, håller liv i den historien för varumärkets nytta. Och hjälper även produktutvecklarna när helt nya produkter ska tas fram – med inspiration från det förflutna.

En presentation från historiebrukskonferensen History Marketing Summit 2023.

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En presentation från historiebrukskonferensen History Marketing Summit 2023.

HMS23: Carol Quinn, Irish Distillers

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